The Top 7 Reasons Why Having A Blog Is Critical

On April 27, 2010, in Blogging, by Sonny Lanorias

In this article, I am going to lay out the top 7 reasons why having a blog is critical.

1. Having a blog brings your credibility and authority to an entirely new level, automatically positions you as an expert, and gives you    the leveraging power to successfully market and sell any products or services of your choosing.

2. A blog is PERFECT as the central hub for all of your social media marketing. As you meet new people in the social networks, their first impression of you is through your blog, where you give great, free content and blog posts for them to soak up and learn from. A blog is a ‘GIVE’, whereas a website or capture page (don’t worry if you don’t know this term) is more or less designed to sell, which makes it more of a ‘TAKE’. In building relationships, the more your visitors feel like you’re giving to them versus selling to them, the more effective you will be at establishing long-term relationships and loyal followers.

3. Unlike a traditional static website, a blog is fresh, alive, interactive, and continually updated… It’s the perfect recipe for magnetizing people and enticing them to keep coming back! If your content is full of value, people will automatically want to follow you and keep returning every time you post something new.

4. When doing social media marketing, a blog helps you to build your email list more effectively than any other type of website or capture page. Your conversion rates (percentage of people who opt-in and join your email list) will be much higher because of your branding and the value you are giving.

5. You can have multiple income streams positioned on your blog, allowing you to earn passive income literally while you sleep. Your blog is the showcase for all of your own products, affiliate products, business opportunities, and other income streams you have in place. It acts as your personal ‘STORE’ and the hub for all of your income you make on the front-end (Back-end income comes from your email list).

6. With a blog, you can also get your content ranked to the top of the search engines, like Google and Yahoo, easily and for free by following the right formula. This means you will be sucking in traffic from people finding you on the search engines as well as people finding you within social media.

7. And what’s most exciting… Integrating a blog with social media marketing perfectly positions you to take full advantage of content syndication (content sharing). And building a tribe to help you share, or syndicate, your content IS the biggest secret to social media exposure on a massive scale.

So what this means is… Your blog will be marketing itself. Your tribe will be automatically sending you traffic, giving you a perpetual flow of new people, new leads, and new potential customers to introduce your business to on a daily basis. This is the GOLD that will fuel your entire business… It’s simple, it’s viral, and it’s free.


8 Responses to “The Top 7 Reasons Why Having A Blog Is Critical”

  1. Beverly Monical says:

    I agree with you Kristoperson. A Blog is very important.Getting people to your blog is vital too otherwise you are doing all the work for nothing. Having a tribe is beneficial for syndicating.Please visit mine and let me know what you think.

  2. Carstarphen says:

    Hey Kris,

    This is a great list of reasons to share with people why the need a blog. I am going to refer back to this post. Thanks,


  3. Hi Jeremiah,

    Thank you for your comments. Come back soon.

  4. sherman smith says:

    Hey Sonny,

    All I can say is, right 7 times because of my experiences with my blog. I couldn’t have come up with a better list. Thanks for sharing!!


  5. Tweets that mention The Top 7 Reasons Why Having A Blog Is Critical says:

    […] This post was mentioned on Twitter by Jeremiah Carstarphen, Sonny Lanorias. Sonny Lanorias said: The Top 7 Reasons Why Having A Blog Is Critical […]

  6. Connie McKnight says:

    Sonny, Out of all your reasons, this one – “A blog is PERFECT as the central hub for all of your social media marketing.” resonated the most for me. People can get to know who you are and whether they want to work with you, simply by visiting your blog.

    I click on a lot of blogs that are suggested by people of Twitter, and discover very quickly whether this person is a fit or not. If I like the look and feel I’ll go back and read more.

    You’re so right about the tribe sending you traffic. I was surprised this morning to see how many people had mentioned my blog yesterday and I wasn’t even on the computer. It doesn’t get any better than that.


    • Sonny Lanorias says:

      Hello Connie,

      Welcome to my blog and thank you very much for your comments. Yeah you are right, a blog is perfect as the central hub and your home base on the internet as if social networking is like going to a big party, having a blog is like hosting your own party! And as well as the tribe thing, so true and it rocks! Keep up the great work on your blog as well, very nice.


  7. Mel Melhado says:

    I like the giving idea. You’re right. Blog is more on giving your readers what they want or need to keep them visiting your blog. To build a relationship with the readers is the most critical and it is the essence of having a blog.

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About Sonny

Hi, my name is Sonny and I love Inspiring & Helping Entrepreneurs Around The World Achieve Success, Freedom & Lifestyle Through Success in Online Marketing. I have generated thousands of leads on the Internet by using blogging and social media strategies and would love to teach and train you to help you reach your financial goals. Get Instant Access to my FREE VIDEO that your boss doesn’t want you to see. Thanks for stopping by and make it happen 🙂