Keyword Research Tool – Why Is It So Important In Your Online Business?

In this blog post I’m going to teach you what a keyword research tool is and why is it very essential if you are planning to develop or currently marketing an online business. We all know that starting an online business is simple if you know how to get it done. And especially if you have the necessary tools that you can use so you can leverage your time and work efficiently.

As an internet home business owner, the most important and the number one tool that you need in your arsenal is a keyword research tool. And I will explain to you in a minute why is it very important if you want to succeed in your online business. But first let’s define what a keyword research tool is. It’s basically a tool wherein you can use to research a particular keyword like if you want to check the amount of searches and the amount of competition of a particular keyword. These are the words people are typing and searching on in Google. And there are basically two kinds of keyword research tool: the free version and the paid version, which I highly recommend that you go for the paid version because it will be the best investment that you will ever make in your online business.

So why is a keyword research tool so important in your online business: keyword research tool

1. Relevance – your keyword must be relevant and that means having a tool that filters out the relevant keywords from those that are irrelevant.

2. Traffic – there is a big difference between searches and traffic. Searches only pertains to people searching for a particular keyword while traffic pertains to the number of clicks a keyword gets on the first page on Google. So pay more attention on the traffic stats instead of the searches.

3. Competition – there are two things that you need to know about competition. And these are the number of competition and the strength of the competition. Make sure that you have these stats before you start creating your content or you will just be wasting your time and effort.

4. Commerciality – at one point in my online marketing business career, I thought that I already found a golden keyword because there were people searching for it, it was relevant and the competition was low. But when I tried to check its commerciality, it was a keyword that people are not buying into. Meaning the keyword that I found was not profitable. So I didn’t waste my time and effort creating a content around that keyword.

When you have this kind of tool like the keyword research tool, you won’t be wasting your time and effort because remember before you create or write your own content, you need keywords because people are typing on keywords when they search for information on the internet. So the key here for you as an online business owner is to be found by your target market. And in order to be found, you need a tool like the keyword research tool so you know the daily traffic your keyword gets, the amount and the strength of the competition of your keyword and the commercial value of your keyword. If people are just searching for that particular keyword or are people buying when they search for that keyword.

So there you go. I hope that you have learned something about what a keyword research tool is and why is it so important in your online business.

Author: Sonny Lanorias
Sonny is an Online Entrepreneur and a Stay At Home Dad who lives in Davao City, Philippines with his wife, Nora and daughter, Nicole. Sonny has been consistently making money from home since 2010 and is considered by many as the # 1 online entrepreneur in Davao City Philippines on the subject of Home Based Internet Marketing Business. Sonny has generated hundreds of leads on the Internet by using blogging, social media, web 2.0 and SEO and loves to teach and train others to match his online success.

24 Responses to “Keyword Research Tool – Why Is It So Important In Your Online Business?”

  1. Siddarth Rajsekar says:

    Nice post Sonny. Great knowing another online network marketer. Cheers and stay in touch.

  2. Larry Lewis says:

    Great point Sonny. Using the right keywords is so important to a success of a blog. We are dependent on getting google traffic and this is certainly influenced by the keywords people search for. Alas so few people understand their importance.

  3. Colleen says:

    I am a fan of Market Samurai and believe it is one of the best keyword research tools out there. Thanks for this informative post 🙂

    • Sonny Lanorias says:

      Hello Colleen,

      Thanks for stopping by and for leaving your comments. Market Samurai really will be the best investment you will ever make in your online business because it removes the guesswork out there and you will not be wasting your efforts in creating your content. Thanks again.


  4. Peter Fuller MBA says:

    Hey Sonny

    Finding Target keywords for your niche is one of the most important things to learn if you want search engine traffic.


    • Sonny Lanorias says:

      Hi Peter,

      Thanks for chiming in. Yeah keywords are what people are typing on the search so as marketers we need to find this out so we can be found. Thanks again.


  5. Alecia says:

    Yes, people have to find you! Thanks for the tips.

  6. Felicia says:

    Hi Sonny,
    I agree that relevance and traffic are some reasons why a keyword research tool is very important in one’s online business. If your blog posts are not relevant to the readers, then no one will be interested in reading them, and that results to having little or no traffic at all. Thanks for discussing the keyword research tool, it’ll be helpful for beginners and it will also serve as a reminder for those who already know them.

  7. Rojish says:

    Choosing the suitable keywords is the most important thing if we are targeting search engine visitors. There are many tools help in Keyword research. Market Samurai and Wordtracker are the best ones. Even Google Adwords Keyword tool is good enough and we should make use of it.

    Nice article Sonny 🙂

    • Sonny Lanorias says:

      Hi Rojish,

      Welcome to my blog and thanks for leaving a comment. Yeah those tools you’ve mentioned are great but among the 3, Market Samurai is my choice. But again any of those tools can really be helpful if you want to target search engine visitors. Thanks again and come back soon.


  8. Anne says:

    Very well explained Sonny, thanks!

  9. Steve Scott says:


    I certainly see that your share my passion and love for all things Market Samurai. Keyword research is essential to online success, while tools like google keyword tool are helpful, market Samurai is amazing in comparison

    • Sonny Lanorias says:

      Hi Steve,

      Welcome to my blog and thanks for your comments. Market Samurai is the best $100 investment Ive made in my online business. Glad that you are using it.


  10. David Verney says:

    The thing I don’t get about this Sonny, is that if so many people are using the same search keywords and phrases, wouldn’t they all get worn out and even if you used keywords that you think are really good, wouldn’t half the rest of the planet also think that those particular keywords are also good.

    I’m going to keep on optimising my sites for the search engines, and my client’s sites too, but sometimes I do wonder just how much traffic I will get when I put in any great keywords, or longtail keywords.

    Have a great day

    Your friend across the pond

    David Verney

  11. Hi David,

    Thanks for your comments. Whoever has the more backlinks wins! So if you have a good keyword with less backlinks, the competitor with more backlinks will rank higher than you. Also don’t try to go after those keywords that has high competition. And last but not the least, try to go after .edu backlinks. Hope this helps.


  12. Hi Sonny

    I use this tool everyday to find keywords its one of the best investment I made in internet marketing


  13. Sonny Lanorias says:

    Thanks for chiming in Alex.

  14. Etieno Etuk says:

    Doing keyword research is very important. Why do keyword research? Quite simply because if you want to be ranked on the first page of the search engines and drive free traffic to your site, you need to find the most popular keywords people are using to find the particular product you are trying to promote on your site.

    You can also do keyword research using several free tools. The one I use the most is the google adwords keyword tool.

    Thanks a bunch for sharing your tips, Sonny. They’ve been most helpful.

  15. Maja says:

    I have used its free trial, it is very productive software.

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